Omniture anuncia avanço na mensuração de Mobile Marketing, já disponível no Brasil.

A partir da atual plataforma Site Catalyst, utilizada por diversos clientes da AUNICA no Brasil, é possível medir muito além do volume de acessos via mobile, já oferecido por ferramentas tradicionais. É possível identificar localização, modelo de aparelho, sistema, consumo de vídeo e áudio, entre outros atributos. Release oficial abaixo.

Omniture Announces Mobile Analytics for Powering Marketing on Devices Such as Apple® iPhone™ 3G and BlackBerry® from RIM

Jul 23, 2008
Omniture SiteCatalyst Advances Mobile Internet Marketing Through Latest Release

OREM, Utah — July 23, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the latest version of Omniture SiteCatalyst® that advances mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.

While mobile Internet usage is seeing rapid growth throughout the world, marketers have been limited in their ability to understand and reach this expanding audience. Omniture’s mobile analytics provides business insight to optimize mobile site design, content, marketing campaigns and user experience for the mobile Internet visitor based on attributes such as their device type, location, video and audio formats. As a result, mobile marketers can provide a better experience—driving loyalty, brand and conversion.

“More than ever before, consumers are using mobile Internet devices for shopping, banking, travel, news and entertainment,” said Bob Nieme, CEO of Adversitement, one of the Netherlands leading e-marketing optimization consultancies with more than 150 clients. “We are actively consulting with our clients to seize the growing mobile Internet opportunity. By using mobile analytics to know and understand what mobile audiences want, our clients can optimize their customers’ online experience.”

According to mobile industry research, worldwide shipments of smartphones are expected to grow from 164.7 million units in 2008 to 363.2 million units in 2012 (IDC, “Worldwide Converged Mobile Device,” June 2008). Research firm Gartner expects worldwide mobile advertising spending to increase from $1.7 billion in 2007 to $12.8 billion in 2011 (“Dataquest Insight: How to Move the Mobile Advertising Market Forward,” by Tole J. Hart and Andrew Frank, March 31, 2008). In their most recently reported quarters, RIM reported shipping 5.4 million devices (June 25, 2008), while Apple reported shipping 717,000 iPhone units (July 21, 2008).

“We believe the mobile Internet market is the fastest growing channel today and is expected to be one of the largest ever,” said Josh James, CEO and co-founder at Omniture. “Savvy businesses are using the mobile channel to create a unique Internet experience that meets or exceeds the PC Web experience. As mobile visitors make up a larger share of the online audience, we believe mobile analytics will play a more integral role in capturing market share and gaining a competitive advantage.”

For more information about mobile analytics from Omniture, please visit the company Web site at: http://www.omniture.com/en/products/web_analytics/sitecatalyst.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.