{"id":10251,"date":"2019-01-29T14:56:41","date_gmt":"2019-01-29T14:56:41","guid":{"rendered":"https:\/\/www.aunica.com\/?p=10251"},"modified":"2019-01-29T14:56:41","modified_gmt":"2019-01-29T14:56:41","slug":"como-gerenciar-suas-tags-do-google-analytics","status":"publish","type":"post","link":"https:\/\/www.aunica.com\/en\/como-gerenciar-suas-tags-do-google-analytics\/","title":{"rendered":"Como gerenciar suas tags do Google Analytics e de marketing"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><\/figure>\n\n\n<h4>Aprenda a gerenciar as tags do Google Analytics corretamente e n\u00e3o corra riscos de ter tags quebradas.<\/h4>\n<p>Assim que uma de suas tags do Google Analytics cair, o ROI investido naquele canal ou tecnologia tamb\u00e9m vai cair. Tudo gra\u00e7as a um pequeno erro de tagueamento. Erros como esse s\u00e3o mais comuns (e mais sinistros) do que voc\u00ea imagina.<\/p>\n<p>Processos internos com falhas e falta de solu\u00e7\u00f5es podem resultar em interrup\u00e7\u00f5es recorrentes no tagueamento, acompanhadas de perdas de efici\u00eancia, qualidade e recursos.<\/p>\n<p>Confira o&nbsp;<strong>e-book <\/strong>produzido por um de nossos <a href=\"https:\/\/www.aunica.com\/clientes-e-parceiros\/\" target=\"_blank\" rel=\"noopener noreferrer\">parceiros oficiais<\/a>, a <a href=\"https:\/\/www.observepoint.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ObservePoint<\/strong><\/a>, que ensina como fazer a governan\u00e7a adequada de seus dados do Analytics e de Marketing.<\/p>\n<h3><strong>No e-book sobre gerenciamento de tags do Google Analytics e de Marketing voc\u00ea aprender\u00e1:&nbsp;<\/strong><\/h3>\n<ul>\n<li>Planejamento da Implementa\u00e7\u00e3o de Tags<\/li>\n<li>Coleta de dados para teste em ambientes de pr\u00e9-produ\u00e7\u00e3o<\/li>\n<li>Monitorar o desempenho das tags em sites j\u00e1 no ar<\/li>\n<\/ul>\n<p>Clique no bot\u00e3o abaixo para ter acesso ao material.<\/p>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/resources.observepoint.com\/content-library\/tag-governance-framework-digital-analytics-ebook?utm_source=marketo&amp;utm_medium=email&amp;utm_campaign=Content%20-%20The%20Tag%20Governance%20Framework%3A%20How%20to%20Govern%20Your%20Analytics%20and%20Marketing%20Tags&amp;marketo_lead_id=1031066&amp;marketo_verify_token=e870cb9237eb88e2bd20e0e00ae470c12626a6de\">Download<\/a><\/div>\n\n\n\n<div><\/div>\n\n\n\n<div><\/div>\n\n\n\n<h3>Sobre a ObservePoint<\/h3>\n\n\n\n<figure style=\"max-width:100%; text-align:center\"><iframe style=\"max-width:100%\" id=\"video-player\" src=\"about:blank\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" class=\"lazyload\" data-src=\"https:\/\/player.vimeo.com\/video\/175299418?autoplay=1\"><\/iframe><\/figure>\n\n\n\n<p>\n\nA ObservePoint permite que as empresas confiem em seus dados e sirvam melhor seus clientes. O resultado \u00e9 gerado por meio de solu\u00e7\u00f5es corporativas para an\u00e1lise e governan\u00e7a de tags, garantindo que tomem decis\u00f5es precisas e eficazes.\n\nPara saber mais acesse o <a href=\"https:\/\/www.observepoint.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">site<\/a>.\n\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprenda a gerenciar as tags do Google Analytics corretamente e n\u00e3o corra riscos de ter tags quebradas. Assim que uma de suas tags do Google Analytics cair, o ROI investido naquele canal ou tecnologia tamb\u00e9m vai cair. Tudo gra\u00e7as a um pequeno erro de tagueamento. Erros como esse s\u00e3o mais comuns (e mais sinistros) do [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12914,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[36],"tags":[235,73,236],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como gerenciar suas tags do Google Analytics e de marketing<\/title>\n<meta name=\"description\" content=\"Aprenda como gerenciar suas tags do Google Analytics e como fazer a governan\u00e7a adequada de seus dados do Analytics e de Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como gerenciar suas tags do Google Analytics e de 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