{"id":14224,"date":"2020-05-12T22:17:12","date_gmt":"2020-05-12T22:17:12","guid":{"rendered":"https:\/\/www.aunica.com\/?p=14224"},"modified":"2024-10-29T21:16:07","modified_gmt":"2024-10-29T21:16:07","slug":"case-black-friday-sony-brasil","status":"publish","type":"post","link":"https:\/\/www.aunica.com\/en\/case-black-friday-sony-brasil\/","title":{"rendered":"Case Black Friday: Sony Brasil supera meta de vendas com estrat\u00e9gia digital"},"content":{"rendered":"\n<div class=\"wp-block-image\">\n<figure><img loading=\"lazy\" class=\" wp-image-14339 aligncenter\" src=\"https:\/\/www.aunica.com\/wp-content\/uploads\/2020\/05\/Artigo_-_blog-sonyCAPA_BLOG-300x122.jpg\" alt=\"\" width=\"576\" height=\"235\" \/><\/figure>\n<figure class=\"aligncenter is-resized\">Estrat\u00e9gia antecipada para a Black Friday \u00e9 pe\u00e7a chave para aproveitar oportunidades de venda. A Sony Brasil, em parceria com a aunica Interactive Marketing, conseguiu superar suas metas na Black Friday de 2018 com uma estrat\u00e9gia montada em 4 fases.<\/figure>\n<\/div>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>A campanha tinha como garoto propaganda Yudi Tamashiro e as vendas foram abertas ao p\u00fablico 12 horas antes da Black Friday oficial do Brasil, pois j\u00e1 tinha come\u00e7ado no Jap\u00e3o.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Plano de m\u00eddia e e-mail Marketing fizeram parte das primeiras fases da campanha que levou mais 204 mil pessoas a visitar o e-commerce da <a href=\"https:\/\/www.sony.com.br\/\">Sony Brasil<\/a> entre os dias 22 e 23 de novembro, aumentando a receita de vendas em 33% em rela\u00e7\u00e3o ao evento do ano anterior.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Confira no v\u00eddeo, a seguir, mais resultados da Black Friday 2018 da Sony Brasil.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case: Black Friday Sony 2018\" width=\"1170\" height=\"658\" src=\"about:blank\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\" class=\"lazyload\" data-src=\"https:\/\/www.youtube.com\/embed\/cvRLvU-reYE?feature=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2><strong>A aunica<\/strong><\/h2>\n\n\n\n<p>Uma das pioneiras no uso de inova\u00e7\u00f5es tecnol\u00f3gicas em campanhas de marketing digital e marketing de dados no mercado brasileiro, a aunica \u00e9 uma consultoria de marketing digital refer\u00eancia em Data Driven Marketing.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Nosso objetivo, com 15 anos de tradi\u00e7\u00e3o, \u00e9 ajudar outras companhias se transformar digitalmente e criar valor em intera\u00e7\u00f5es com os consumidores de maneira rent\u00e1vel usando estrat\u00e9gia, dados, Ux Design, t\u00e9cnicas de SEO, tecnologia e criatividade para alcan\u00e7ar objetivos no meio digital, conquistar e fidelizar clientes com foco em inova\u00e7\u00e3o e performance.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m precisa definir sua estrat\u00e9gia para a Black Friday deste ano? Fale com um de nossos especialistas.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.aunica.com\/fale-conosco\/\">fale conosco<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A campanha tinha como garoto propaganda Yudi Tamashiro e as vendas foram abertas ao p\u00fablico 12 horas antes da Black Friday oficial do Brasil, pois j\u00e1 tinha come\u00e7ado no Jap\u00e3o. &nbsp; Plano de m\u00eddia e e-mail Marketing fizeram parte das primeiras fases da campanha que levou mais 204 mil pessoas a visitar o e-commerce [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[289],"tags":[317,318,319],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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