{"id":8793,"date":"2016-03-08T21:22:44","date_gmt":"2016-03-08T21:22:44","guid":{"rendered":"http:\/\/aunica.hospedagemdesites.ws\/site\/?p=8793"},"modified":"2016-03-08T21:22:44","modified_gmt":"2016-03-08T21:22:44","slug":"midia-programatica-negocios-comunicacao","status":"publish","type":"post","link":"https:\/\/www.aunica.com\/en\/midia-programatica-negocios-comunicacao\/","title":{"rendered":"M\u00eddia Program\u00e1tica: a aunica \u00e9 destaque em mat\u00e9ria sobre o assunto, na Revista Neg\u00f3cios da Comunica\u00e7\u00e3o, com Roberto Eckersdorff, CEO."},"content":{"rendered":"\n<p>A \u00faltima edi\u00e7\u00e3o da Revista Neg\u00f3cios da Comunica\u00e7\u00e3o publicou uma mat\u00e9ria de quatro p\u00e1ginas sobre m\u00eddia program\u00e1tica e o&nbsp; crescimento da automatiza\u00e7\u00e3o da venda de espa\u00e7os publicit\u00e1rios online, e a <a href=\"https:\/\/www.aunica.com\/eventos\/poder-dos-dados-para-transformar-negocios\/\"><strong>aunica Interactive Marketing<\/strong><\/a> foi um dos destaques da mat\u00e9ria. Nosso CEO, Roberto Eckersdorff, fala sobre esse segmento t\u00e3o importante do mercado digital.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.aunica.com\/wp-content\/uploads\/2020\/04\/Anota\u00e7\u00e3o-2020-04-22-182746-1.png\" alt=\"ceo aunica em mat\u00e9ria sobre m\u00eddia program\u00e1tica\" class=\"wp-image-13804\"\/><\/figure><\/div>\n\n\n\n<p>A evolu\u00e7\u00e3o da tecnologia aprimorou os mecanismos de venda de campanhas e, consequentemente, trouxe novos players ao mercado. Na opini\u00e3o do CEO da empresa de consultoria estrat\u00e9gica <strong>aunica<\/strong>, Roberto Eckersdorff, \u00e9 fundamental para qualquer pessoa que tenha seu negocio na internet entender que \u201cn\u00e3o tem volta\u201d. \u201cGrande parte, ou a maior parte, de qualquer compra de m\u00eddia nos pr\u00f3ximos anos sera feita atrav\u00e9s de tecnologia de audi\u00eancia, p\u00fablico e segmenta\u00e7\u00e3o, por meio de m\u00eddia program\u00e1tica. \u201d\u201cPodemos facilmente dizer que a tend\u00eancia de crescimento da m\u00eddia program\u00e1tica \u00e9 superior a 100% ao ano. Pelo menos para os pr\u00f3ximos anos.\u201d<\/p>\n\n\n\n<p>Para saber mais,\u00a0<a rel=\"noopener noreferrer\" href=\"https:\/\/www.magtab.com\/leitor\/878\/edicao\/15450\" target=\"_blank\"><strong>clique aqui <\/strong>e confira a mat\u00e9ria na integra.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>A aunica Interactive Marketing<\/strong><\/p>\n\n\n\n<p>Uma das pioneiras no uso de inova\u00e7\u00f5es tecnol\u00f3gicas em campanhas de marketing digital e marketing de dados no mercado brasileiro, a&nbsp;<strong>aunica Interactive Marketing&nbsp;<\/strong>\u00e9 refer\u00eancia em&nbsp;<em>Data Driven Marketing<\/em>. Nosso objetivo, com 15 anos de tradi\u00e7\u00e3o, \u00e9 ajudar outras companhias se transformar digitalmente e criar valor em intera\u00e7\u00f5es com os consumidores de maneira rent\u00e1vel usando estrat\u00e9gia, dados, Ux Design, t\u00e9cnicas de SEO, tecnologia e criatividade para alcan\u00e7ar objetivos no meio digital, conquistar e fidelizar clientes com foco em inova\u00e7\u00e3o e performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A \u00faltima edi\u00e7\u00e3o da Revista Neg\u00f3cios da Comunica\u00e7\u00e3o publicou uma mat\u00e9ria de quatro p\u00e1ginas sobre m\u00eddia program\u00e1tica e o&nbsp; crescimento da automatiza\u00e7\u00e3o da venda de espa\u00e7os publicit\u00e1rios online, e a aunica Interactive Marketing foi um dos destaques da mat\u00e9ria. Nosso CEO, Roberto Eckersdorff, fala sobre esse segmento t\u00e3o importante do mercado digital. A evolu\u00e7\u00e3o da [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[26],"tags":[47,38,131,181,133,58,87,61,117,182,79],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00eddia program\u00e1tica: CEO da aunica \u00e9 destaque em entrevista<\/title>\n<meta name=\"description\" content=\"aunica \u00e9 um dos destaques de mat\u00e9ria sobre m\u00eddia program\u00e1tica com destaque para crescimento da automa\u00e7\u00e3o da venda de espa\u00e7os publicit\u00e1rios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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