{"id":8904,"date":"2015-04-08T02:36:25","date_gmt":"2015-04-08T02:36:25","guid":{"rendered":"http:\/\/aunica.hospedagemdesites.ws\/site\/?p=8904"},"modified":"2024-10-30T12:37:18","modified_gmt":"2024-10-30T12:37:18","slug":"programmatic-audience-development-around-the-world","status":"publish","type":"post","link":"https:\/\/www.aunica.com\/en\/programmatic-audience-development-around-the-world\/","title":{"rendered":"Programmatic Audience Development Around the World"},"content":{"rendered":"\n

GOING GLOBAL: PROGRAMMATIC AUDIENCE DEVELOPMENT AROUND THE WORLD
\nA WINTERBERRY GROUP WHITE PAPER<\/p>\n\n\n\n

Este estudo in\u00e9dito de Julho de 2014, produzido por uma das maiores consultorias globais, Winterberry Group, em parceria com a IAB e com o apoio da Adobe, Dataxu, VisualIQ, Oracle, Quantcast e Selligent fala sobre o estado da m\u00eddia program\u00e1tica em diversas partes do mundo, os desafios, as barreiras e outras quest\u00f5es importantes e relevantes para este mercado onde AUNICA<\/a> atua desde os princ\u00edpios da tecnologia real-time e program\u00e1tica.<\/p>\n\n\n\n

Clique aqui <\/a>para download do estudo. <\/em><\/p>\n\n\n\n

ACKNOWLEDGEMENTS<\/em><\/h2>\n\n\n\n

This white paper would not have been possible without the significant contributions of more <\/em>than 200 executive-level thought leaders\u2014including contributors, international trade association <\/em>supporters and reviewers representing all segments of the advertising, marketing, media and <\/em>technology industries across 12 global markets\u2014Australia, Brazil, Canada, China, France, <\/em>Germany, the Persian Gulf region, Japan, Mexico, South Africa, the United Kingdom and the<\/em>
\nUnited States. In particular, Winterberry Group is grateful to our research partner, the Interactive <\/em>Advertising Bureau, as well as the above sponsors for their generous support of this <\/em>research initiative.<\/em><\/p>\n\n\n\n

Additionally, we extend our deepest appreciation to the marketers, publishers, technology <\/em>developers and service providers who contributed their time, insights and enthusiasm in support <\/em>of our research. Though their individual names are not mentioned in this paper, they represent <\/em>some of the most respected and innovative companies in the data-driven marketing and media <\/em>world\u2014including AdAudience, AJ Advisers, AUNICA<\/strong>, Brandwatch Germany, Clicks2Customers. <\/em>com, Dell, Inc., Dentsu Aegis Network, Kaspersky Lab, makazi, News Corp Australia, nugg.ad<\/em>
\nAG, ROIx Brazil, SAP, Simbiose Ventures Brazil, and many others.<\/em><\/p>\n\n\n\n

Lastly, we would like to thank the IAB licensee organizations around the world\u2014including IAB <\/em>Australia, IAB Brasil, IAB Canada, IAB France, BVDW (Germany), IAB Mexico and IAB South <\/em>Africa\u2014who enthusiastically lent their support to our research effort and introduced us to dozens <\/em>of thought leaders within their respective markets.<\/em><\/p>\n\n\n\n

Clique aqui <\/a>para download do estudo Programmatic Audience Development Around the World<\/a><\/em><\/p>\n\n\n\n

\u00a9 2014 Winterberry Group LLC. 2<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

GOING GLOBAL: PROGRAMMATIC AUDIENCE DEVELOPMENT AROUND THE WORLD A WINTERBERRY GROUP WHITE PAPER Este estudo in\u00e9dito de Julho de 2014, produzido por uma das maiores consultorias globais, Winterberry Group, em parceria com a IAB e com o apoio da Adobe, Dataxu, VisualIQ, Oracle, Quantcast e Selligent fala sobre o estado da m\u00eddia program\u00e1tica em diversas […]<\/p>\n","protected":false},"author":5,"featured_media":8905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[26],"tags":[115,116,64,41,14,117],"acf":[],"yoast_head":"\nProgrammatic Audience Development Around the World<\/title>\n<meta name=\"description\" content=\"Goin Global: Programmatic Audience development around the world a Winteberry Group white paper. 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