{"id":8910,"date":"2015-03-03T02:40:43","date_gmt":"2015-03-03T02:40:43","guid":{"rendered":"http:\/\/aunica.hospedagemdesites.ws\/site\/?p=8910"},"modified":"2024-10-29T20:34:51","modified_gmt":"2024-10-29T20:34:51","slug":"pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers","status":"publish","type":"post","link":"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/","title":{"rendered":"PubMatic Debuts Native Advertising as it Expands its Programmatic Platform for Publishers"},"content":{"rendered":"<p><strong>Mobile World Congress, Barcelona, Spain (March 2, 2015)<\/strong>\u00a0\u2014\u00a0<a href=\"http:\/\/mkto-a0279.com\/E0X0F0Q2OuT0f0bK1N06l00\" target=\"_blank\" rel=\"noopener noreferrer\">PubMatic<\/a>\u00a0today announced the availability of <a href=\"https:\/\/www.aunica.com\/news\/programmatic-audience-development-around-the-world\/\">programmatic<\/a> native advertising as part of its One Platform for publishers. This standards-based solution advances the native advertising market by empowering publishers to deliver seamless native content experiences at scale. For the first time, publishers have a single platform with the insights, real-time analytics, data visualization and reporting needed to manage and monetize their native advertising media strategy across screens and sales channels. PubMatic\u2019s native solution enables publishers and media buyers to develop contextually targeted native ad units that provide greater reach and rich user engagement.<\/p>\n<p>PubMatic\u2019s native solution is currently available for mobile web and in-app, as well as desktop, across Real-Time Bidding and Private Marketplace, and is supported by direct ad serving through PubMatic\u2019s mobile ad server. Initial publisher and demand-side partners include: Adelphic, Appia, BidSwitch, Bidtellect, CraveLabs, Digilant, DistroScale, Fiksu, Lyfe Mobile, MediaMath, Pinger, PowerLinks, Softonic, StackAdapt, StrikeAd and Turn. The solution will later be activated for additional channels, including Automated Guaranteed.<\/p>\n<p>\u201cPubMatic has been instrumental in developing unified specifications for native ads that allows us to deliver a great user experience,\u201d said Greg Woock, Co-Founder and CEO of Pinger. \u201cWe\u2019re excited to be working with them to scale our own native solution across a wide range of high quality media buyers.\u201d<\/p>\n<h2>Benefits of PubMatic\u2019s native solution include:<\/h2>\n<ul>\n<li><strong>One Platform.<\/strong>\u00a0PubMatic unites native advertising with programmatic and direct sales channels, across all screens, through a single platform.<\/li>\n<li><strong>High level of control and flexibility.<\/strong>\u00a0Leverage architecture that provides seamless support for configurable ad units that can be targeted at scale, including content wall, app wall, news feed, chat lists, carousel and content streams.<\/li>\n<li><strong>Better monetization and standardization.\u00a0<\/strong>Access top native demand sources, including Facebook and Twitter, and increase demand for native ads by choosing either a standard native ad unit or creating a customized unit.<\/li>\n<li><strong>Increased consumer engagement.<\/strong>\u00a0Take advantage of the engaging nature of native ads at scale with personalized native advertising campaigns consistent with surrounding content and consumer interests.<\/li>\n<\/ul>\n<p>\u201cNative advertising is increasingly more important to the digital ad ecosystem, as native ads see much greater engagement,\u201d said Kirk McDonald, President of PubMatic. \u201cOur One Platform approach allows publishers to centralize and simplify their consumer and advertiser relationships across ad formats and screens, while scaling their native advertising revenue.\u201d<\/p>\n<p>This announcement comes at a time of rapid growth and product innovation for PubMatic, which recently\u00a0<a href=\"http:\/\/mkto-a0279.com\/O0N0Q6bK0100fFlv030X0TO\" target=\"_blank\" rel=\"noopener noreferrer\">announced<\/a>\u00a0a 500 percent revenue increase from mobile in 2014, not inclusive of the revenues from its mobile ad server business, one of the key components of the company\u2019s end-to-end mobile solution for publishers.<\/p>\n<p>For more information on PubMatic\u2019s end-to-end mobile solution and a demo of PubMatic\u2019s native solution, visit the PubMatic booth at Mobile World Congress,\u00a0<strong>D14 in App Planet Hall 8.1\u00a0<\/strong>or visit\u00a0<a href=\"http:\/\/mkto-a0279.com\/Ub4Q06K0lO0FXN010f000wT\" target=\"_blank\" rel=\"noopener noreferrer\">www.PubMatic.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile World Congress, Barcelona, Spain (March 2, 2015)\u00a0\u2014\u00a0PubMatic\u00a0today announced the availability of programmatic native advertising as part of its One Platform for publishers. This standards-based solution advances the native advertising market by empowering publishers to deliver seamless native content experiences at scale. For the first time, publishers have a single platform with the insights, real-time [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[36],"tags":[53],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pumatic expands its programmatic platform for publishers<\/title>\n<meta name=\"description\" content=\"PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pumatic expands its programmatic platform for publishers\" \/>\n<meta property=\"og:description\" content=\"PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. Learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/\" \/>\n<meta property=\"og:site_name\" content=\"aunica Interactive Marketing | Since 2004\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-03T02:40:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T20:34:51+00:00\" \/>\n<meta name=\"author\" content=\"Marketing Aunica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Aunica\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/\",\"url\":\"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/\",\"name\":\"Pumatic expands its programmatic platform for publishers\",\"isPartOf\":{\"@id\":\"https:\/\/www.aunica.com\/#website\"},\"datePublished\":\"2015-03-03T02:40:43+00:00\",\"dateModified\":\"2024-10-29T20:34:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.aunica.com\/#\/schema\/person\/a91e8b743a2b21834f0e75d554e4de5d\"},\"description\":\"PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. Learn more!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aunica.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PubMatic Debuts Native Advertising as it Expands its Programmatic Platform for Publishers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aunica.com\/#website\",\"url\":\"https:\/\/www.aunica.com\/\",\"name\":\"aunica Interactive Marketing | Since 2004\",\"description\":\"Especialistas em Data Driven Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aunica.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aunica.com\/#\/schema\/person\/a91e8b743a2b21834f0e75d554e4de5d\",\"name\":\"Marketing Aunica\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aunica.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fef03717400d36d215fa42d712059d19?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fef03717400d36d215fa42d712059d19?s=96&d=mm&r=g\",\"caption\":\"Marketing Aunica\"},\"url\":\"https:\/\/www.aunica.com\/en\/author\/aunica\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pumatic expands its programmatic platform for publishers","description":"PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. Learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Pumatic expands its programmatic platform for publishers","og_description":"PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. Learn more!","og_url":"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/","og_site_name":"aunica Interactive Marketing | Since 2004","article_published_time":"2015-03-03T02:40:43+00:00","article_modified_time":"2024-10-29T20:34:51+00:00","author":"Marketing Aunica","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing Aunica","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/","url":"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/","name":"Pumatic expands its programmatic platform for publishers","isPartOf":{"@id":"https:\/\/www.aunica.com\/#website"},"datePublished":"2015-03-03T02:40:43+00:00","dateModified":"2024-10-29T20:34:51+00:00","author":{"@id":"https:\/\/www.aunica.com\/#\/schema\/person\/a91e8b743a2b21834f0e75d554e4de5d"},"description":"PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. Learn more!","breadcrumb":{"@id":"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aunica.com\/en\/pubmatic-debuts-native-advertising-as-it-expands-its-programmatic-platform-for-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aunica.com\/en\/"},{"@type":"ListItem","position":2,"name":"PubMatic Debuts Native Advertising as it Expands its Programmatic Platform for Publishers"}]},{"@type":"WebSite","@id":"https:\/\/www.aunica.com\/#website","url":"https:\/\/www.aunica.com\/","name":"aunica Interactive Marketing | Since 2004","description":"Especialistas em Data Driven Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aunica.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.aunica.com\/#\/schema\/person\/a91e8b743a2b21834f0e75d554e4de5d","name":"Marketing Aunica","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aunica.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fef03717400d36d215fa42d712059d19?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fef03717400d36d215fa42d712059d19?s=96&d=mm&r=g","caption":"Marketing Aunica"},"url":"https:\/\/www.aunica.com\/en\/author\/aunica\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/posts\/8910"}],"collection":[{"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/comments?post=8910"}],"version-history":[{"count":1,"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/posts\/8910\/revisions"}],"predecessor-version":[{"id":97016,"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/posts\/8910\/revisions\/97016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aunica.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/media?parent=8910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/categories?post=8910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aunica.com\/en\/wp-json\/wp\/v2\/tags?post=8910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}