{"id":89118,"date":"2024-02-19T20:03:27","date_gmt":"2024-02-19T20:03:27","guid":{"rendered":"https:\/\/www.aunica.com\/?p=89118"},"modified":"2024-02-26T16:48:42","modified_gmt":"2024-02-26T16:48:42","slug":"tealium-gartner-leader-quadrante-magico-cdps","status":"publish","type":"post","link":"https:\/\/www.aunica.com\/en\/tealium-gartner-leader-quadrante-magico-cdps\/","title":{"rendered":"Tealium \u00e9 reconhecida pelo Gartner como L\u00edder no in\u00e9dito Quadrante M\u00e1gico de CDPs"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>O<strong> Gartner<\/strong> divulgou o seu primeiro <strong>Quadrante M\u00e1gico exclusivo para CDPs<\/strong> e a <strong>Tealium foi eleita l\u00edder na categoria<\/strong>. &#8220;Natural Born Leader&#8221;, a plataforma possui grandes marcas que se beneficiam de seus recursos avan\u00e7ados de segmenta\u00e7\u00e3o de audi\u00eancias e orquestra\u00e7\u00e3o de jornadas omnichannel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner-1024x512.jpeg\" alt=\"Tealium \u00e9 reconhecida pelo Gartner como L\u00edder no in\u00e9dito Quadrante M\u00e1gico de CDPs\" class=\"wp-image-89119\" srcset=\"https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner-1024x512.jpeg 1024w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner-300x150.jpeg 300w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner-768x384.jpeg 768w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner-1536x768.jpeg 1536w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner-200x100.jpeg 200w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner-1568x784.jpeg 1568w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/Tealium_Gartner.jpeg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><em>Tealium \u00e9 reconhecida pelo Gartner como L\u00edder no in\u00e9dito Quadrante M\u00e1gico de CDPs<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>A <strong>Tealium<\/strong> conecta dados de clientes em toda a web, dispositivos m\u00f3veis, offline e IoT, permitindo que as empresas se comuniquem melhor com seus clientes. O ecossistema de integra\u00e7\u00e3o pronto para uso da plataforma suporta mais de 1.300 conex\u00f5es integradas, capacitando as marcas a criar uma infraestrutura completa e em tempo real de dados do cliente.<\/p>\n\n\n\n<h3><strong>CDP Tealium \u00e9 reconhecida pelo Gartner como L\u00edder no in\u00e9dito Quadrante M\u00e1gico de CDPs:<\/strong><\/h3>\n\n\n\n<p><strong>Mike Anderson, CTO &amp; Founder na Tealium:<\/strong><br><em>&#8220;Exciting news!&nbsp;Tealium&nbsp;has been recognized as a Leader in The Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms! Thanks to <strong><a href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner <\/a><\/strong>for initiating the first-ever CDP quadrant, and huge thanks to our outstanding team, customers, and partners for your incredible support! Grateful to everyone who played a part in this success. Together, we&#8217;ll keep pushing boundaries, driving innovation, and helping businesses excel in a data-driven era. Cheers to this accomplishment and our ongoing quest for greater achievements!&#8221;<\/em><\/p>\n\n\n\n<p><strong>Roberto Eckersdorff, CEO &amp; Founder na aunica:<\/strong><br><em>&#8220;Este pr\u00eamio \u00e9 apenas mais um reconhecimento do que o mercado j\u00e1 sabia. A <strong><a href=\"https:\/\/tealium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDP Tealium <\/a><\/strong>\u00e9 refer\u00eancia e ainda est\u00e1 muito \u00e0 frente de outras plataformas similares e que se destacam no landscape de martech. Desde o in\u00edcio de nossa colabora\u00e7\u00e3o em 2015, ficou claro para mim que a Tealium compartilha nossa paix\u00e3o pela inova\u00e7\u00e3o e tecnologia. Sua plataforma de ponta e abordagem centrada no cliente t\u00eam sido um diferencial significativo em nosso mercado, permitindo-nos oferecer resultados excepcionais e agregar valor real aos nossos clientes.<\/em>&#8220;<\/p>\n\n\n\n<p><strong>Clique na imagem abaixo para fazer o download do report completo:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/tealium.com\/lp\/gartner-magic-quadrant-2024\/?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=gartner&amp;utm_content=CDP&amp;utm_term=Tealium\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" width=\"550\" height=\"550\" src=\"https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/CDP_Tealium_Gartner_2024.png\" alt=\"\" class=\"wp-image-89284\" srcset=\"https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/CDP_Tealium_Gartner_2024.png 550w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/CDP_Tealium_Gartner_2024-300x300.png 300w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/CDP_Tealium_Gartner_2024-150x150.png 150w, https:\/\/www.aunica.com\/wp-content\/uploads\/2024\/02\/CDP_Tealium_Gartner_2024-200x200.png 200w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><figcaption><em>CDP Tealium \u00e9 L\u00ecder no Quadrante M\u00e1gico do Gartner 2024 <\/em><\/figcaption><\/figure>\n\n\n\n<h3><strong>CDP Tealium no Brasil:<\/strong><\/h3>\n\n\n\n<p>As solu\u00e7\u00f5es da <strong>CDP Tealium<\/strong> incluem uma plataforma de dados do cliente com Machine Learning, Tag Manager, um hub de API e solu\u00e7\u00f5es de gerenciamento de dados que tornam os dados do cliente mais valiosos, acion\u00e1veis, em conformidade com a privacidade. Mais de 1.000 empresas l\u00edderes em todo o mundo confiam na Tealium para impulsionar suas estrat\u00e9gias de dados do cliente.<\/p>\n\n\n\n<p>Presente em grandes empresas brasileiras, a plataforma j\u00e1 comprovou todo seu poder de segmenta\u00e7\u00e3o e orquestra\u00e7\u00e3o de jornadas <em>omnichannel<\/em>.<\/p>\n\n\n\n<p><strong>Eduardo Salem, Diretor Geral de Opera\u00e7\u00f5es na Fast Shop<\/strong>:<br>&#8220;<em>O poder da CDP integrado ao nosso sistema permitiu abrir mais conversas simultaneamente e refinar o relacionamento com nossos clientes.<\/em> <br><em>Estamos aumentando o engajamento com nossas campanhas, al\u00e9m de nos relacionarmos de maneira mais customizada e personalizada.<\/em>&#8220;<br><strong><a href=\"https:\/\/www.aunica.com\/case\/fast-shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Confira aqui um dos casos de uso da plataforma na Fast Shop.<\/a><\/strong><\/p>\n\n\n\n<p><em><em><strong>Ricardo R. Junior, CRO &amp; Diretor de Inova\u00e7\u00e3o na aunica Interactive Marketing<\/strong><\/em>:<\/em><br>&#8220;<em>Uma experi\u00eancia de compra personalizada agora \u00e9 t\u00e3o importante quanto a qualidade do produto ou servi\u00e7o que est\u00e1 sendo comprado. Dentro deste contexto, a CDP Tealium vem se destacando pela sua capacidade de integra\u00e7\u00e3o e tratamento dos dados, permitindo que as marcas fa\u00e7am a orquestra\u00e7\u00e3o de jornadas omnichannel de uma forma cada vez mais eficiente, customizada, automatizada e em compliance com as r\u00edgidas leis e regras de privacidade.\u201d<\/em><\/p>\n\n\n\n<p><em><strong>Gustavo Coutinho, Senior Account Executive na Tealium<\/strong><\/em>:<br><em>&#8220;O Brasil \u00e9 um mercado vibrante e em constante evolu\u00e7\u00e3o, com empresas buscando cada vez mais maneiras de entender e se conectar com seus clientes de forma significativa. Estamos muito contentes em compartilhar que a CDP Tealium foi reconhecida como l\u00edder no Quadrante M\u00e1gico do Gartner. Este pr\u00eamio n\u00e3o apenas valida nosso compromisso cont\u00ednuo com a inova\u00e7\u00e3o e excel\u00eancia, mas tamb\u00e9m destaca a crescente import\u00e2ncia do mercado brasileiro em nossa estrat\u00e9gia&nbsp;global.&#8221;<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#0c28a8\"><strong>LEIA TAMB\u00c9M:<\/strong><br><em><a href=\"https:\/\/www.aunica.com\/2023\/03\/29\/customer-data-platform-whatsapp\/\">Como uma Customer Data Platform pode incrementar o atendimento no WhatsApp<\/a><br><a href=\"https:\/\/tealium.com\/blog\/customer-data-platform\/natural-born-leader-tealium-named-a-leader-in-the-first-ever-gartner-magic-quadrant-for-customer-data-platforms\/\">Natural Born Leader: Tealium named a Leader in the first-ever Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms<\/a><br><a href=\"https:\/\/tealium.com\/resource\/whitepaper\/2024-state-of-the-cdp\/\">2024 State of the CDP &#8211; Tealium #1 Customer Data Platform<\/a><br><a href=\"https:\/\/www.gartner.com.br\/pt-br\/artigos\/as-10-tendencias-tecnologicas-estrategicas-gartner-2024\">As 10 principais tend\u00eancias tecnol\u00f3gicas estrat\u00e9gicas para 2024<\/a><br><a href=\"https:\/\/tealium.com\/cdp-rfp-template\/\">How to Choose the Right CDP<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Gartner divulgou o seu primeiro Quadrante M\u00e1gico exclusivo para CDPs e a Tealium foi eleita l\u00edder na categoria. &#8220;Natural Born Leader&#8221;, a plataforma possui grandes marcas que se beneficiam de seus recursos avan\u00e7ados de segmenta\u00e7\u00e3o de audi\u00eancias e orquestra\u00e7\u00e3o de jornadas omnichannel. A Tealium conecta dados de clientes em toda a web, dispositivos m\u00f3veis, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":89121,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"content-type":""},"categories":[612,613],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tealium \u00e9 reconhecida pelo Gartner como L\u00edder no in\u00e9dito Quadrante M\u00e1gico de CDPs - aunica Interactive Marketing | Since 2004<\/title>\n<meta name=\"description\" content=\"A CDP Tealium \u00e9 reconhecida pelo Gartner como L\u00edder no in\u00e9dito Quadrante M\u00e1gico de CDPs e consultoria aunica oferece demo sem compromisso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tealium \u00e9 reconhecida pelo Gartner como L\u00edder no in\u00e9dito Quadrante M\u00e1gico de CDPs - 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