aunica connects you to the consumer using strategy, data, technology and creativity, offering digital services and solutions in sectors such as Data Driven Intelligence, AdTech and Technology to help you achieve your goals in the digital environment.
With a focus on innovation and performance, aunica has become one of the pioneers in the use of technology in digital marketing campaigns in the Brazilian market, and is a benchmark in Data Driven Marketing and Digital Marketing.
Customer Data Platform
Simplified marketing automation with precise and intelligent audience segmentation. Offer personalized content and improve the relevance of your customer retention and loyalty strategies.
With a CDP, you can centralize all your customer information in one place, regardless of the source or format.
This includes data from different channels such as websites, social networks, emails, transactions and much more. In this way, you can centralize, organize and use this data strategically, boosting your marketing and sales operations to a new level.
Get a unified view of your customers to make more informed decisions and increase the efficiency of your campaigns with targeted ads and relevant content, saving time and resources.
Collect, organize and analyze relevant data for strategic decision-making. With Analytics you get a comprehensive view of your customers’ activities and interactions, ensuring a detailed understanding for your campaigns and actions.
What it's for
With the platform, you can perform advanced analysis to identify trends, patterns and insights hidden in your data. This includes segmenting your target audience, analyzing your sales funnel, preferences and behaviors, as well as your business performance metrics.
A deep and detailed view of customers makes it possible to understand their interests, behaviors and preferences, making it possible to personalize marketing strategies and create more engaging experiences. What’s more, with Analytics you can identify opportunities for growth and innovation by discovering new market segments, develop products or services in line with the needs of your audience and promote continuous improvements in your strategies.
Domo is a revolutionary platform that goes beyond simple data integration and visualization. Recognized as a leader in Business Intelligence (BI), it offers an intuitive and user-friendly interface, allowing users of different skill levels to work efficiently with data.
What it’s for
Have a solid basis for connecting and integrating data from any source. Its data governance features, integration with cloud data warehouses, intuitive ETL tools and advanced security allow Domo to make your data accessible, usable and reliable in one place.
Through this advanced BI solution you can take advantage of advanced data science and visualization features, alerts, collaboration, data storytelling, mobile access, interactivity and dashboard customization, as well as self-service reports. With Domo you can boost business efficiency through powerful data analysis in which information is made accessible, shared and used for the evolution of your business.
Boost your business results with advanced segmentation and frequency control features to target your campaigns to the right audience.
With the use of an ad server,
you centralize the entire process of managing and serving ads, saving money
time and resources.
The customer at the heart of your strategy
Produce intelligent campaigns and create cross-media analyses organized on the basis of user behavior profiles, regardless of the context or content in which they are impacted.
With DMP, you prepare your data for the future and put identity at the heart of your strategy, orchestrating the best of the customer experience at every touchpoint through data.